For Entrepreneurs,
Founders and Operators
Reducing friction for those carrying the load alone.
Decision density. Personal accountability. Sustained uncertainty. Isolation at the top. These are not abstract concepts—they are the daily texture of entrepreneurial responsibility.
Internal friction accumulates differently at altitude. The stakes are higher. The margin for error is smaller. The cost of reduced clarity compounds quickly.
Addressed early, friction becomes leverage. Addressed well, leadership becomes lighter.
Entrepreneurial responsibility is distinct. You carry financial risk. You hold the vision. You make decisions with incomplete information under sustained pressure.
There is no one above you to validate the path. There is no structure to hold you when internal coherence fragments. Recovery must happen in the gaps between decisions that never stop coming.
Why Friction Accumulates at Altitude
You do not need to escape responsibility. You need to carry it coherently.
Most entrepreneurs over-index on cognition. They operate through force of will while the body becomes a site of unprocessed tension. Decision-making becomes effortful. Recovery becomes incomplete. Isolation creates distortion.
When friction is addressed at the structural, regulatory, and relational level, something shifts. Bandwidth returns. Decisions become clearer. The capacity to lead without internal drag is restored.
What Changes When Friction Reduces
This is not about becoming a different person. It is about removing the interference that obscures your natural capacity for clarity and coherence.
When internal friction reduces:
Decisions become less effortful. You access clarity without having to force it.
Recovery becomes complete. Rest actually restores rather than just pausing the depletion.
Presence returns. You show up with more capacity—for your team, your vision, yourself.
Isolation reduces. Being seen by others who understand the load recalibrates your relationship to it.
This work does not impose a model of optimisation. It removes interference so coherence can re-emerge.
Available Pathways
Two primary pathways exist for entrepreneurs working to reduce internal friction.
1:1 Somatic Work
Private, precision work addressing structural and regulatory friction. Sessions are designed to address patterns operating beneath awareness and restore the capacity to regulate under load.
This is deep, measured work. It requires willingness, not performance.
Entrepreneur Coherence Lab
A 3-month pilot cohort for 4 men combining individual somatic work with peer roundtables. This structure addresses all three domains of friction—structural, regulatory, and relational.
This is a serious container for operators who understand the value of depth.
Begin Here
Initial conversations are designed to determine fit and clarify which pathway makes most sense for where you are and what you're navigating.
It's time to thrive
Liberate... your body, your emotions and your spirit - and your vocation. Healing, embodiment, and soulful entrepreneurship guided by Alastair in Hampstead, London and online.
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+44 7810 424 995
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Photo credits: @marcel.kraibuehler, @stefanablinger, @gcpho, @sutherland_photographic, Henry Middleditch
Some of the information on this website is amalgamated from personal research, interpretations and experiences and is not to be taken as medical advice.
Consult with your physician before starting manual therapy treatments.
Alastair thanks all of his mentors, friends and guides who have contributed, inspired and supported him up to this point.
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